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Old 03-17-2005, 10:19 PM   #1
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Home cooking is on the decline

Hi...
I'm doing research on food consumption, eating habits, cooking trends. The aim of my research is to develop a product that will encourage/ heighten the frequency of home cooking.
Young people are lack of the basic knowledge of cooking these days. For them, cooking spends too much of their time. This is understably especially for people who are working from 9 am to 8 pm where most of the people i know said they would rather eat out and then enjoy the evening doing something else.
Please tell me what do you guys think about this. And does anyone has any good link or books/journal that are related to this topic.
Thanks heaps...

Kitkit

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Old 03-17-2005, 11:20 PM   #2
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Personally my thoughts are there is absolutely no product that you can put on the market that will make someone want to cook. The "want" comes from within. There already exists top quality cookware, knives, appliances, cookbooks, etc. People have access to the world wide web to gather the most simplistic of recipes yet still good to eat.

So, I would be very curious to know under which isle of Bed, Bath, and Beyond or Linen N' Things, or what section of William Sonoma you plan to concentrate on for your invention. I've never seen Passion for Cooking in a 32 oz. bottle or a shaker.

You've got quite a task in front of you and I wish you luck.
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Old 03-18-2005, 01:37 AM   #3
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Im with Elf here. ;-)
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Old 03-18-2005, 03:19 AM   #4
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I'm with you DS & Elfy.

Now, it isn't an invention, but the availability of disposable income and the urge to spend it has a lot to do with it.

As pensioners, we don't have much disposable income & I like to waste my share on flying (+ the odd beer), while ensuring that we eat good healthy tucker. Many of my attempts don't work out as they should first time round.

Being independant and broke as a teenager also helped to find my way around a kitchen.

Our kids burn water & everytime MDW or myself attempt to teach them a little bit, there's always something more important to do. They'll just have to learn the hard way. They're all late teens & early 20's & 1 of 3 at least has a go.
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Old 03-18-2005, 11:33 AM   #5
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Quote:
Originally Posted by Brooksy
They're all late teens & early 20's & 1 of 3 at least has a go.
LOL Brooksy - you could leave this up on the computer screen - get the ball rolling at least!
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Old 03-18-2005, 11:39 AM   #6
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I'm with Elf on the "wanna" part. I started my son out in the kitchen soon as he could stand on a chair and reach the counter and he both loves to cook and is an exemplary cook.

Praise comes into play somewhere in the equation as well.

I'm hopeful that as the trend continues for at least one parent to stay at home with the kids the home cooking will increase. There's a major $$ incentive there.
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Old 03-18-2005, 11:51 AM   #7
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I cook almost every day and have many friends who do not.
I've noticed a trend w/ my friends, here are some reasons they don't attempt any sort of home cooking:

-I dont know how to cook.
-What would I make, it's only me and my partner...
-It takes too long, by the time I know what I'm craving, it's faster to go out.
-I dont want to have to clean up.

I don't think there is any one product that would satisfy the majority that do not cook at home. The only time my friends cook is when we have a cooking contest/party at my place. (i.e. Iron chef style pizza battle, themed pot luck, etc.)
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Old 03-18-2005, 01:55 PM   #8
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My son and I were talking on the phone the other day and he was trying to convince me that he had been "seriously deprived" as a child, which he knew would get a huge laugh out of me. He finally confessed that he considered himself "deprived" because I never ever made him kool-aid or hamburger helper. LOL

As for getting people into the kitchen... I'm not sure what it would take. But it needs to happen. =) Boxed "convenience" food is really not very food like, it's certainly not very nutritious, it's full of added fats, ugly preservatives and "flavoring" stuff. Most of the time it's not very satisfying either.

I guess people equate cooking with spending hours in the kitchen. That just isn't true though. With some planning, some shopping and some practice, anyone can put together a very nice meal in under an hour. An hour of time to feel yourself and your family in a good way is nothing. Wish more people would think that way.

Maybe if it were beat into people's head about how important what we put into our bodies is they'd finally understand that taking control over that input with cooking in the kitchen is the only way to ensure success.

Rachel Ray's 30-Minute Meals on FoodTV should be a must-watch for people who think that they don't have time to cook. I can hardly stand her fakeyness (is that a word) but she does manage to put together meals that are nice without being fussy. Giada's Everyday Italian is another great example of how using fresh, wholesome ingrediants and a small bit of time can create some truly memorable meals.

G'luck with your project. And let us know what you come up with! I'm very curious about a magical elixir that would charm more people into their kitchens.

;)
Z
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Old 03-18-2005, 01:55 PM   #9
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htc - I've mentioned this before here - but you know your passion shows and you make it look easy when your ex-husband's wife calls you to come teach her how to cook! LOL She and I are still best friends - "they" are not LOL
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Old 03-18-2005, 02:03 PM   #10
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Zereh - ROFLMAO - I got that speech because I never bought Spam or made Hamburger Helper!!!! (I've eaten it but it's been awhile - apparently about 17 years! lol) And your hour's worth of cooking time is VERY generous to make a great meal - and like you said - it just takes a little pre-planning. As with many of us here cooking is how we love our family - and when it was just me - it was how I loved me! lol I would take a roast and cut it into quarters - and still cook a roast for just me. Buy 2 carrots, 2 potatoes, 1 onion, and have it 2 days in a row or a couple days apart.
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