Originally Posted by Thaicooking
I came from Thailand, and first time I arrived US I tried Mc D's as my first fastfood restaurant because I wanted to try the original one. Honestly, I was very very disappointed!! MC D's in Thailand are much much better than here. And I've heard from my friends in class that MC D's in China, Japanese, and Korea are also much better taste than here!!!
Thats because "here" they spend all of their money on advertising instead of food quality and product research.
Hours and hours of research and survey tools for each ad, all to find out if the public likes song A or song B and smiling face A or B.
How do they research the food? They farm it out to small town franchises and gauge public reaction from purchase records.