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Old 02-14-2007, 10:34 AM   #1
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Plastic Wrap dispenser - school project

I have used the cheesy home-style plastic wrap in disposible box with great frustration, Now I use a commercial box that I got at sam's and it is perfect.

Homework assignment for Marketing, I appreciate any input, thanks.

My product idea is a refillable, heavy plastic, food wrap dispenser. Something heavy enough to stay put on the counter while the film is dispensed. Similar to restaurant plastic wrap, but not 5000 miles on a roll.

>>>>>>SO IT WILL FIT IN A DRAWER..<<<<<<

Only two Questions:

1. How many days a week do you cook or eat home cooked meals?
Answer 1 through 7


2. At what price point would you consider such a product?
Answer: Would not, $4, $6, $8, $10.

Thanks

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Old 02-14-2007, 10:42 AM   #2
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1. 5 or 6

2. Not interested. Counter space is at a premium and I bought plastic wrap in a disposable container at Sam's with a slide cutter so I can dispense wrap without taking the box out of the drawer it's in.
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Old 02-14-2007, 11:24 AM   #3
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1. 6
2. 6
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Old 02-14-2007, 12:24 PM   #4
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1. 7 days per week

2. I, like Andy, have very little counter space and would be reluctant to give up any for plastic wrap. Have also had a large commercial-type roll of plastic wrap from Sam's for a number of years. We use so little of it, I think what's left on the roll will have to be willed to our children when we die.

Best wishes on your project.
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Old 02-14-2007, 01:04 PM   #5
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1) 7 days a week
2) Counterspace is at a premium here, too. When I had a walk-in pantry, I used the commercial sized plastic wrap and loved having it handy.
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Old 02-14-2007, 01:12 PM   #6
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1. everyday except when I don`t and have a takeaway.

2. Ditto on the counter top room. (wall mounted might be a better).

Nice idea though :)
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Old 02-14-2007, 02:04 PM   #7
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1. 4 or so but it varies. I do some catering so sometimes weeknds are 24/7.

2. Not interested. IMO most home cooks don't have the same need for countertop plastic wrap like they have the need for, say, countertop paper towels. Even if I had the space, I wouldn't want the countertop cluttered with something unnecessary.

Edited to add that I have no problem using the box and cutter on the "stretch-tite" wrap that I use.
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Old 02-14-2007, 02:39 PM   #8
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Quote:
Originally Posted by elcameron
I have used the cheesy home-style plastic wrap in disposible box with great frustration, Now I use a commercial box that I got at sam's and it is perfect.

Homework assignment for Marketing, I appreciate any input, thanks.

My product idea is a refillable, heavy plastic, food wrap dispenser. Something heavy enough to stay put on the counter while the film is dispensed. Similar to restaurant plastic wrap, but not 5000 miles on a roll. So it will fit into a drawer

Only two Questions:

1. How many days a week do you cook or eat home cooked meals?
Answer 1 through 7


2. At what price point would you consider such a product?
Answer: Would not, $4, $6, $8, $10.

Thanks
1. 6

2. I see you said you would have it fit in a drawer. Perfect. Good idea. Price about $5.
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Old 02-14-2007, 03:13 PM   #9
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1. 7

2. Don't think price point should be the second question. You need to stablish a need and viability for a new product first. As has been pointed out, counter space is a problem for some, but drawer/shelf space is an equal problem for others, and also for the product described.

If it's going to fit in a drawer, it almost has to be a 'little dinky roll'; short in total length, and of minimal width. (Most plastic rolls for home use are of nearly unusable width in my opinion.)

Such a product is already made for commercial rolls (18 or 24 inch width); about $50.00. Have used these professionally; just a waste of money in my opinion. In a professional environment, a roll doesn't last long enough for the box or blade to go bad. In a home kitchen conditions aren't particularly tough on either box or blade, so no need for a fancy dispenser.

Atlanta Fixture | Disposables | Foil and Aluminum items | Foil Dispenser

At home I use a box of commercial wrap (18" wide, 3,000' long). I do have the counter space for it, but wouldn't use 'home plastic wrap' under any circumstances anyway. (Too spoiled:))
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Old 02-14-2007, 03:23 PM   #10
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Most everything that I use has some sort of lid. I cannot remember the last time that I bought a roll of plastic but it was like 15 years ago. I think that it was tossed out when I moved.

I have used more alum foil for crafts than in the kitchen.

The ziploc bags are not being used very often either.
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