GB
Chief Eating Officer
Has anyone else heard of these? I am not sure if more than just this one chef is doing it, but I love the concept.
Chef Ludo LeFebvre wanted to open a restaurant, but was very scared to make a long term commitment because of how hard the business is, even if you are great at what you do. He wondered why he could not just open a short term restaurant. He had a friend who owned a bakery (I think) who agreed to let him use his space at night for a few weeks to have a place he could serve customers. It was just something that intentionally was around for a few weeks and then was gone. It was a huge success. He now has done this a few times and demand is huge. Reservations were snapped up in 20 minutes for the entire run the last time they were offered. I believe they had 3,000 people trying to get reservations at the same time.
I love this idea. It is such a new and refreshing concept in an industry that has not changed much in a very long time. What are your thoughts?
You can read more about the chef and his pop up restaurants here.
Chef Ludo LeFebvre wanted to open a restaurant, but was very scared to make a long term commitment because of how hard the business is, even if you are great at what you do. He wondered why he could not just open a short term restaurant. He had a friend who owned a bakery (I think) who agreed to let him use his space at night for a few weeks to have a place he could serve customers. It was just something that intentionally was around for a few weeks and then was gone. It was a huge success. He now has done this a few times and demand is huge. Reservations were snapped up in 20 minutes for the entire run the last time they were offered. I believe they had 3,000 people trying to get reservations at the same time.
I love this idea. It is such a new and refreshing concept in an industry that has not changed much in a very long time. What are your thoughts?
You can read more about the chef and his pop up restaurants here.