I don't use it, but a cousin of mine who I spend time with on a regular basis, uses it every day. She was recently here for a 10 day visit. We stopped in a Columbus Ohio Trader Joes and stocked up on vanilla and chocolate on the way to my place. She thinks she is lactose intolerant and uses it daily as milk on her cereal.
Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has. Margaret Mead