We don't have a Krogers in our town, but there is one 7 miles down the road, in a town even smaller than ours, and it's surprising all the cool stuff I can find there.
Then, if I go about 25 miles further down the road, there's a much larger Krogers that serves a multi-ethnic community, and they have a really great selection.
I live in the heartland too, about right smack dab in the middle. Google Benton, Il, and check it out.
Actually, I live on the other side of the interstate, in the tiny village of West City, population 700.
We get by with a little help from our friends