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Old 04-15-2009, 11:23 AM   #1
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New tofu based sandwiches at Jimmy Johns

I am searching for input and feedback from the vegetarian community. I am the founder of Jimmy Johns and I have been researching tofu based turkey flavored products as well as smokey flavored tempeh. I have come up with some spectacular new sandwiches based on these products. Im curious to know if you would feel there is a need for very good tasting , superior quality tofu based sandwiches in the market place. Any and all feedback is appreciated. thank you, Jimmy John


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Old 04-15-2009, 01:33 PM   #2
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I am not a vegetarian so I can not speak from first hand experience, but from the vegetarians I know both in real life and on this board I have gotten the impression that not many of them enjoy tofu. It seems to be something that people fall back on as a safety net for vegetarians, but that it is not usually something people look forward to eating. Most vegetarians that I know would rather have interesting dishes made with vegetables or grains or pasta or things like that.

That being said, a superior quality tofu based sandwich would be better than lesser quality tofu based sandwiches so that would not be a bad thing.

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Old 04-15-2009, 01:51 PM   #3
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i'm non-vegetarian, though i like tofu & tempeh & would glady accept a vegetarian item; i already order the veggie subs already on the menu instead of meat sammiches because thye're so delicious!
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Old 04-15-2009, 02:34 PM   #4
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I'm what's called an "occasional vegetarian" -- I eat all sorts of meat, but I also cook and eat a lot of vegetarian dishes. I like tofu in things such as Ma-Po Do-fu, but I can't imagine eating it in a sandwich. I'd much rather just have a veggie sub.
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Old 04-15-2009, 02:47 PM   #5
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I love tofu, but it can be made to be very good or very bad, depending on preparation. I would also be more interested in a sandwich product that didn't taste like turkey or any other meat. Meat-like food is as much or more about the texture than the flavor. Tofu, with all its greatness, does not come close to a meaty texture.

Two other thoughts:
Making a product vegetarian, but not vegan limits your market
There is a great shortage of sandwich options out there and I would surely be interested.
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