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Old 06-29-2009, 07:19 PM   #351
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What exactly does the "best before" date on a bottle mean, exactly?

My local liquor store, which is really not in an area well traveled so I don't imagine their stock moves that quickly, has three times now sold me a bottle six months past its "BBD".

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Old 06-29-2009, 07:59 PM   #352
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"Best Before" was established mainly as a marketing strategy to show the beer was fresh. Beer does not age well like a scotch or a bourbon. The sad fact is that most beers that display this "Born On" or "Best Before" date are hardly worth drinking. Sort of like needing a label that changes color so you know the label is cold.

If you ever get a chance to look at a Makers Mark bourbon bottle, check out the nicks in the side of the label. From these nicks they can tell what batch etc the actual whisky came from. Pretty cool.
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Old 06-30-2009, 04:25 PM   #353
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Quote:
Originally Posted by bknox View Post
The sad fact is that most beers that display this "Born On" or "Best Before" date are hardly worth drinking. Sort of like needing a label that changes color so you know the label is cold.
It was on a Fat Tire and also a St Paulies. And they were both Best Before December 08, two different occurrences.

Also, what about beer stored on the shelf in markets...not the cooler with or without exceeding the "BBD"?
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Old 06-30-2009, 04:55 PM   #354
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Now, most beers use this tactic as they feel the need to keep up with trends developed by competitors and their marketers. I think it bites them all the butt as a store is not going to send back a pallet of St Paulies because people think its old. Also, if bought, people who check the date and see it expired may have a poor feeling going into the experience of using such a product. In fact they have been drinking beer that was just as old in the past they just did not know it. Just my 2 cents.
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