Grocery retailers are sometimes hard to understand in their merchandising strategies. Some will main stream an item, in this case Masa Harina, and display it in the "baking" section along with other baking items. Others will choose to incorperate it into an ethnic specialty (Hispanic) section in the store. Both approaches work, depending on the market they are operating in. Then there are exceptions to every rule. One thing is for certain, you will find the product on the baking aisle or in an Hispanic (ethnic) section of the store....If they carry the product at all.
There is only one Quality worse than Hardness of Heart, and that is Softness of Head.
Kool-Aid...Think Before You Drink