Originally Posted by jabbur
There's talk that another company is looking to buy them out but no mention of which company that is. The TV news has reported brisk sales of Hostess products since the announcement.
Perhaps it's like a fruit flavoured soft drink sold under the name of Vimto in England. It had a huge following in the north of England where it had been made by a family firm since the early 20th century but couldn't break into the market in the south around the London area. A few years ago the company arranged a leak to the media to say that it would be ceasing production of Vimto and then all the Vimto in the stores went on "special offer". Apparently, this caused a demand for it both all over Britain and miraculously it is still for sale.
Perhaps the Twinkies people are trying the same tactics to boost sales.