Seems like the megamarts, this time of year, have a variety of turkey brands "on sale" for a variety of prices. Not knowing the difference I try to play the odds by buying the middle priced or next to least expensive "sale priced" turkey. I'm comfortable with the strategy but admit, like all uninformed gambles, it is primarily based on luck.
Will be buying this years bird any day and will follow this thread for information.
Old bachelor cook