"Discover Cooking, Discuss Life."

Go Back   Discuss Cooking - Cooking Forums > Recipes & Ingredients > Breads, Pizza & Sandwiches > Sandwiches & Wraps
Click Here to Login
Thread Tools Display Modes
Old 08-26-2014, 07:34 PM   #1
Head Chef
Caslon's Avatar
Join Date: Sep 2007
Location: Ring of fire. So. Calif.
Posts: 2,476
Sandwich bread is changing

Both the size and texture of sandwich bread has changed. Giants like Bimbo Bakeries and just a few others now control the entire bread industry having bought out every brand you can think of.

Two major changes that have occurred are size and texture of sandwich breads. Today's manufactured breads now have the soft texture of foam. This is to stretch the product and increase profits. In order to fool the public about this, they print on the packages the the bread is now "smoother and richer". Actually, it's spongier and mushier.

Another thing is that while the weight is the same, the individual slices themselves have shrunk in height. This is in keeping with the cheapening of the overall product.

Starting in 1998, Bimbo Bakeries started gobbling up US bakeries en masse to become the largest bakery company in the world (they've had antitrust lawsuits thrown at them).

About 10 years ago, you could fit a slice of Oscar Mayer bologna or ham onto a slice of bread. A slice of bread that had good texture to it too.

Look at the pictures below. Notice how the meat slices don't fit sandwich bread anymore like they used to. The bread package WAS NOT CRUSHED during transport. Also notice the bag packaging . Notice how the packaging has remained the same but the bread has shrunk in relation to the breads packaging.

Store bought sandwich bread has forever changed, for the worse.


Caslon is offline   Reply With Quote
Old 08-26-2014, 08:33 PM   #2
Head Chef
GLC's Avatar
Join Date: Oct 2011
Location: Near Austin, Texas
Posts: 1,216
Seems to be right. I see complaints about the quality of classic Texas brand, Mrs. Baird's, since they sold out to Bimbo.

Doesn't really affect me much, as I don't buy any of it. I've pretty much serve none but what I made myself for many years now. On the rare occasions that I do buy sandwich bread, it's Pepperidge Farms (division of Campbells) who grain or the local stores brand equivalent.

One Mrs. Baird's customer said he discovered change when he tried to wrap a slice around a weenie, and it broke in the middle.

"Kitchen duty is awarded only to those of manifest excellence..." - The Master, Dogen
GLC is offline   Reply With Quote
Old 08-26-2014, 08:52 PM   #3
Chef Extraordinaire
Katie H's Avatar
Site Moderator
Join Date: Sep 2006
Location: I live in the Heartland of the United States - Western Kentucky
Posts: 15,611
Didn't have any clue this was happening since I've always made all our bread products. I feel bad for the purchasing-public.
"As a girl I had zero interest in the stove." - Julia Child
This is real inspiration. Look what Julia became!
Katie H is offline   Reply With Quote
Old 08-27-2014, 01:05 AM   #4
Chef Extraordinaire
Kayelle's Avatar
Join Date: Mar 2010
Location: south central coast/California
Posts: 11,567
I don't bake, and I also don't buy inexpensive sandwich bread like I once did for making sandwiches for children. "Sandwich bread" has always been sub standard way back to the 60's and the Wonder Bread era. Nothing has really changed.
Life is not measured by the number of breaths we take, but rather by the moments that take our breath away.

Kayelle is offline   Reply With Quote
Old 08-27-2014, 01:21 AM   #5
Chef Extraordinaire
Cooking Goddess's Avatar
Join Date: Jul 2009
Location: Body in MA ~ Heart in OH
Posts: 10,620
I haven't eaten "sandwich bread" since my Dad retired from delivering Ward Foods Tip-Top Bread...back in 1974. Since I rarely make my own bread, my idea of a loaf of sandwich bread is Panera's all-natural white bread. Makes the best grilled cheese. And PB&J. And tuna or egg salad. AND now I have to go buy a loaf! Tomorrow. Afraid they might not let me in even if I knock on the door - since they're probably starting bread for Tuesday morning's crowd.
"Eating ruins your appetite"~Mom

"If you don't use your head, you gotta use your feet."~~~more Mom
Cooking Goddess is offline   Reply With Quote
Old 08-27-2014, 01:42 AM   #6
Head Chef
Caslon's Avatar
Join Date: Sep 2007
Location: Ring of fire. So. Calif.
Posts: 2,476
How about a few more righteous "I never buy sandwich bread" replies.
Caslon is offline   Reply With Quote
Old 08-27-2014, 02:33 AM   #7
Senior Cook
Join Date: Jan 2012
Location: Boracay, Philippines
Posts: 130
I'm surprised the meat companies didn't catch on right away
and shrink the size of their meats.
Store bought white bread is my PBJ bread of choice. Guess I need to eat 3
instead of 2 now.
BoracayB is offline   Reply With Quote
Old 08-27-2014, 05:32 AM   #8
Master Chef
Aunt Bea's Avatar
Join Date: Mar 2011
Location: near Mount Pilot
Posts: 7,284
I hear ya!

I still haven't recovered from Hellman's Real Mayonnaise changing its recipe back in 2006.

It's no fun being enhanced!

I wish they would leave things alone and just raise the prices or come up with a new product instead of slowly destroying a product that we have come to know and enjoy.
Aunt Bea is offline   Reply With Quote
Old 08-27-2014, 06:49 AM   #9
Chef Extraordinaire
CWS4322's Avatar
Join Date: Jan 2011
Location: Rural Ottawa, Ontario
Posts: 12,818
I don't eat bread very often, and when I do, it is homemade ww bread, a rather dense bread. I hadn't noticed. My tenant buys Wonder Bread. (She also buys KD and eats hot dogs raw...how do I end up with tenants who eat as if they were still in university???). I'll have to ask her if she's noticed a change (I cringe when I see it, but the girls like it...).
I've got OCD--Obsessive Chicken Disorder!
CWS4322 is offline   Reply With Quote
Old 08-27-2014, 07:11 AM   #10
Master Chef
Aunt Bea's Avatar
Join Date: Mar 2011
Location: near Mount Pilot
Posts: 7,284
Penalties for selling adulterated bread, just a thought!

Bread Laws | Better Off Bread

Aunt Bea is offline   Reply With Quote

bread, sandwich

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

» Discuss Cooking on Facebook

Copyright 2002- Social Knowledge, LLC All Rights Reserved.

All times are GMT -5. The time now is 07:32 AM.

Powered by vBulletin® Version 3.8.8 Beta 4
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.