Skittle--if I ever get the chance to watch the food nation you are talking about, I will, thank you.
FrankZ, I do NOT know what you are trying to say.
Do I expect my ground beef to be a cow or steer of beef, YES.
Do I expect it to be made of meat (not including eyeballs, noses and veins)? YES.
It's just like expecting corn meal to be made of ground corn, in the normal sense of corn kernels and not the stalks from the corn.
It's just like expecting wheat flour to be made of wheat seeds that are ground, not the stalks.
I DO expect the label to say what is in the package and those words to actually mean what they say, within the common knowledge definition. So beef is beef, cow or steer, not a garbage by-product, it may contain fat, common in most beef and fat is ACCEPTABLE by most consumers. Veins, eyeballs, hoof, internal organs, brains, sinuous tissue--none of that is acceptable. That is what I expect.
I will not start believing that I can't understand the definition of *IS* is. Nor will most people.
(except of course, HAM burger--is not made of HAM, is it?