Their project looks a lot like a memoir/cooking book I just read. In fact, I would not be surprised if Jesse Friedman got the idea from the website Global Table Adventure
, which was started by author Sasha Martin before she wrote her book.
I picked up "Life From Scratch
" because the title drew me in. The author wrote it as both a memoir about her time growing up, and how she found healing by taking on a project of cooking a meal from a different country every week...for nearly four years! The link above is for her website, where you can read stories about places they "visited" by eating the meals, and you can read and cook the recipes.
Warning: Do NOT go to her website unless you have a lot of time to waste...in a good way.