Marketing gives me a headache...
Something becomes trendy and companies want to grab on to the trend no matter how much of a stretch it is.
Weird potato chip flavors are all the rage, right now. Frito-Lay often test markets chip flavors here, since they are based here. Some are really out there in left field. But, I'm the kind of person who will try something new, if it intrigues me.
Actually, some of these limited-time-only chip flavors are kind of fun to try, before they are gone.
CD
I tried them, and while they're not bad, nor all that good, the flavor has no relation to anything Korean BBQ imo.