That's a very good comparison, Michael.
I started using Velveeta when my children were small and my budget was smaller. (Back then you could get it on sale for .69 for a 2 lb. box.) I must have made a hundred thousand grilled Velveeta Cheese sandwiches. Dip that sandwich in a bowl of Cambells Chicken Noodle Soup, and you've got heaven. I love the way it melts into casseroles or on top of vegetables. Try stirring a slice into your bowl of chili! And it makes great dips.
I am, by the way, a big time cheese lover, and now that I can afford it, we enjoy all sorts of wonderful cheeses. But I still keep a box of Velveeta Lite on hand at all times.
By the way, I love grape juice too. I guess I'm hopelessly plebeian. LOL!