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Old 07-20-2014, 03:15 PM   #1
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Almost half of the world actually prefers instant coffee

Almost half of the world actually prefers instant coffee - The Washington Post

From link:

Americans’ taste in coffee might be getting more high-end—with a growing fixation on perfectly roasted beans, pricier caffeinated concoctions, and artisan coffee brewers—but it turns out a surprisingly big part of the world is going in the opposite direction: towards instant coffee.

Sales of instant coffee—the kind that dissolves in hot water and has been popularized by brands like Nescafe—have nearly tripled since 2000, according to data from market research firm Euromonitor. The world consumed nearly $31 billion-worth last year, and is expected to drink more than $35 billion-worth by 2018. Instant coffee accounts for more than 34 percent of all the retail brewed coffee consumed around the world.

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Is the USA just a bunch of coffee Snobs...

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Old 07-20-2014, 03:18 PM   #2
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I can't say I'm a snob, but I will choose to do without rather than drink instant.
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Old 07-20-2014, 03:21 PM   #3
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I can drink any kind of coffee. And I only take it black, no cream, no sugar.
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Old 07-20-2014, 03:22 PM   #4
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You can find the instant coffee in my house in the Zombie Apocalypse Emergency Kit.
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Old 07-20-2014, 03:23 PM   #5
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Almost half of the world actually prefers instant coffee

Me too as far as instant. As little as we drink coffee, maybe once or twice a week, I prefer the real deal.

I do have instant on hand to enhance certain recipes, like with ice cream or chocolate.
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Old 07-20-2014, 03:24 PM   #6
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I actually have a tiny jar I bought for a recipe of some type. It went into the rub/marinade if I remember correctly.
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Old 07-20-2014, 03:27 PM   #7
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Okay, I do have some instant espresso I use in recipes. But no straight instant coffee, except for the E-kit.
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Old 07-20-2014, 03:41 PM   #8
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No regular instant coffee here, but Stirling has a small jar of instant espresso in case of a migraine emergency where we are out of other coffee.

I don't know that people necessarily prefer instant. I have been told that you can only find instant coffee in some places, like Columbia!
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Old 07-20-2014, 03:44 PM   #9
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Question

Sales reflect what most people buy but also what they can afford!!!

If people, with instant coffee in their shopping baskets, were asked what type of coffee they would like to drink if money were no object...I think the results would be different.

I prefer organic filtered coffee but tend to buy organic instant coffee! I think it's partly that I associate filtered coffee with having a stronger flavour and I try not to have too much caffeine (e.g. I wouldn't enjoy a watery filtered coffee).
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Old 07-20-2014, 04:17 PM   #10
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Quote:
Originally Posted by Andy M. View Post
I can't say I'm a snob, but I will choose to do without rather than drink instant.
Couldn't have said it better.
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