I think that the U.S. is going way overboard. I think it's good to learn about moderation and limits, and it's pathetic that me, a grown healthy adult, who(btw eats healthy and is not overweight) occasionally craves Capt Crunch can't have it due to Mom's who coddle too much. Sorry, this one peeves me! Now, what are the government's plans as far as lowering that fat, chol., sodium, calories, etc. in other breakfast alternatives, namely bacon, sausage, eggs, hashbrowns, omelets, pancakes, french toast etc. What's wrong with just saying "NO" to your kids and buy them Cheerios instead! That's what I did with my kids.