It's certainly deceptive packaging!
Reminds me of the Polaner All Fruit jams. They tell you it's "all fruit" but they don't tell you it's not the fruit featured on the label. When I pick up a jar of blueberry jam, I expect the first fruit listed to be blueberries, not pear concentrate or apple juice or grapes or whatever other cheap fruit they use to sweeten instead of sugar.
"If you want to make an apple pie from scratch, you must first create the universe." -Carl Sagan