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Old 07-19-2005, 05:57 PM   #1
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Join Date: Nov 2004
Posts: 3,494
cnet: Soured on stickers? Try tattooed fruit (interesting read)

http://news.com.com/Soured+on+sticke...tml?tag=cd.top

From article:

Quote:
And that is what pears--not to mention organic apples, waxy cucumbers and delicate peaches--are becoming in some supermarkets around the country. A new technology being used by produce distributors employs lasers to tattoo fruits and vegetables with their names, identifying numbers, countries of origin and other information that helps speed distribution. The marks are burned onto the outer layer of the skin and are visible to discerning consumers and befuddled cashiers alike.
and...

Quote:
In 2002 Durand-Wayland, a fruit grower and distributor in Georgia, bought the patent for a process that etches the price look-up number and any other information the retailer or customer might desire directly into the skin of the fruit. Greg Drouillard, who originally patented laser coding for produce and who now works for Durand-Wayland, said the process permanently tattoos each piece of fruit, removing only the outer pigment to reveal a contrasting layer underneath and make the tattoo readable, even scannable.

"With the right scanning technology the produce could even be bar-coded with lots of information: where it comes from, who grew it, who picked it, even how many calories it has per serving," said Fred Durand III, president of Durand-Wayland. "You could have a green pepper that was completely covered with coding. Or you could sell advertising space."
Interesting. As long at it is easy to get rid of the tattoo on the fruit, I am down with this idea.

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