Strictly as a product, I don't care one way or the other. People are going to get their buzz where ever.
On a marketing level, however, I don't care much for the name, knowing that kids are going to be the prime target. They may cover their collective butts by having all the disclaimers in the world, but if it's sold at a bowling alley...you may as well sell it at the theatre.
If it is as potent as the label and ads suggest, and the heart rate is accelerated as much as could be expected, I can bet you dollars to donuts (what does that mean, exactly??) that you are going to get kids in the ER with arythmia (sp?), sweats, shakes, and just about anything else the regular cocaine gives you, with the exception of the bloody nose.
I would have prefered a different name.
How can we sleep while our beds are burning???