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Old 09-17-2007, 06:22 PM   #1
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Coke plots 'Sprite with ice' with help of new technology

News: Coke plots 'Sprite with ice' with help of new technology - Marketing Week

From article:

Coca-Cola is considering the launch of revolutionary new packaging that will create ice inside a soft drink when it is opened. It is understood it is planning to use the technology to launch a “super cold” variant of Sprite that aims to extend its appeal to the urban youth.

The new drink will be called Sprite Super Chilled and it could be launched in the UK as early as next year. Coke hopes the drink will tap into the trend for super cold alcoholic drinks, particularly beers.

According to industry sources, the bottled drink has to be stored in a purpose-built, developed vending machine that keeps the drink at a certain temperature. When it is purchased, the consumer twists the bottle, which triggers a mechanism inside that creates ice made from the drink, so it is not diluted.

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Old 09-17-2007, 06:33 PM   #2
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If it didn't have to be stored in a vending machine then I would think it was a great idea.
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Old 09-17-2007, 07:59 PM   #3
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I don't know... I think my soda out of a vending machine is just fine. I don't think I need some space-age way to make it colder.
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Old 09-17-2007, 08:11 PM   #4
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I drink so little soda, I'm going to be part of the "who cares" group. But, whatever floats your boat. Someone is always trying to build a better mousetrap.
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Old 09-18-2007, 05:21 AM   #5
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I'm with Katie on this one.
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Old 09-18-2007, 08:45 AM   #6
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Quote:
Originally Posted by kleenex View Post
Coke hopes the drink will tap into the trend for super cold alcoholic drinks, particularly beers.

According to industry sources, the bottled drink has to be stored in a purpose-built, developed vending machine.
Hmmmm........can't remember the last time I was able to get beer out of a vending machine.
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Old 09-18-2007, 08:51 AM   #7
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I'm with Katie too - I hardly ever drink soda so I really don't care, either.
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Old 09-18-2007, 10:16 AM   #8
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Hmmmm........can't remember the last time I was able to get beer out of a vending machine.
Not in the US, but it is common in other countries. In Russia you can also get vodka out of vending machines.
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Old 09-18-2007, 10:45 AM   #9
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Quote:
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Not in the US, but it is common in other countries. In Russia you can also get vodka out of vending machines.
Are you serious? I MUST broaden my horizons and do some international traveling!
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Old 09-18-2007, 02:13 PM   #10
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Hmmmm........can't remember the last time I was able to get beer out of a vending machine.
Ahhh, Korea... lol. Beer in the vending machines at bus stops.
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