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Old 09-19-2008, 07:03 AM   #11
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Microsoft had decided to pull the ads calling it a "teaser campaign" but they really did bomb. Oh well. It was good clean, if not odd, fun, while it lasted.

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Old 09-19-2008, 07:23 AM   #12
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There is an article about this ad today in USA Today online.
It was a teaser ad, now the "real" ads come out, or as Microsoft says, chapter II. The ads were about nothing, like Seinfeld's show was about nothing. Now they are going to be more direct in promoting PCs and Windows, to counter Apple's ads of the past couple years dissing PC users as washed up geeks, while Apple users are more hip.

I'm not in advertising, but as a consumer I thought they were a waste of money. It's not like the Superbowl where they string a series of commercials together right then and there. Watching the Gates/Seinfeld commercials without a clue what they were getting at until reading about it today just seemed like a waste to me, but they were entertaining.

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Old 09-19-2008, 07:36 AM   #13
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It's hard to say if the commercials where a failure or a success without Microsoft coming out and mentioning their intent.

(Yes, I *do* have a degree in advertising laying around somewhere at the house)

It's really dependent on their goal. If it was a product campaign, I would say it failed mightily. However, as a campaign to raise either brand awareness or corporate awareness they very likely hit their targets. Why? Because they've been talking about the ads on the radio when I drive in to work in the morning. We're discussing it here, etc.

I think Microsoft may be in the early stages of trying to "reposition" themselves in the public eye. Sometimes it works, sometimes it fails horribly. Either way, it usually is an interesting process to observe.

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Old 09-19-2008, 08:31 AM   #14
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Originally Posted by DramaQueen View Post
It's an ad for Microsoft. Notice the little Microsoft/Windows flag thing at the end and the conversation about Microsoft as they're leaving the store?
It is actually an ad for Vista if you want to get technical

This ad has generated a ton of interest. I am on a number of forums and almost every single one has a thread about this commercial. I have also heard numerous news stories and podcasts. If their goal was to generate talk then the ad has been highly successful.
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Old 09-19-2008, 08:39 AM   #15
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Old 09-19-2008, 11:16 AM   #16
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Someone once said, and accurately I might add, that there is no such thing as bad publicity. They were right. Even the bad stuff gets your name and face out there.

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