I wouldn't put my stamp of approval on it, but somebody did. One persons "line" that is "walked" can be completely invisible to the next, or not even be in the same ballpark. Who is the arbiter of what is the "line" and what isn't? What you see as implied may be far from the actual statement. That's the whole issue with implication. It's up to interpretation.
Anything with children that even MIGHT be negative must be dealt with
Your child *might* grow up to be an axe murderer. Should we lock them up based on "might?" "Might be negative" is a *really* broad brush to be painting with. Be very careful when you start judging based on "might be," because that, again, is what also led to the Salem Witch Trials and many other travesties.
Anything can be "taken in a negative spin." Then again, anything can be taken in a positive spin too. Witness this Shining spoof trailer.
Could make you actually want to see the movie if you didn't know it was a horror flick, right?
When it comes to children, you cannot protect them from the greater world all the time, and advertising is a pervasive medium that cannot be avoided. The more you try to the more stunned they will be when they enter the real world. I see it in my nieces every day and it's sad. All you can do is teach them what you know and what is right and wrong and hope it takes root.
You have a right to your opinion, and I too think the commercial is in poor taste and should probably not have been aired, but getting shrill over a fleeting commercial isn't a great approach to the greater problems in the world. Constructive commentary and criticism often works better than "going after" companies. It's that whole "flies to honey and vinegar" thing.