daily mail: 'Cocaine' drink claims to be real thing

[kleenex]

http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=406304&in_page_id=1770

The high-energy drink is being billed as a "legal alternative" to the class A drug, using a massive hit of caffeine instead of cocaine.

Its maker claims the title is "a bit of fun" but critics slammed the technique as a cynical ploy which could tempt young people into using drugs.

The drink's inventor, Jamie Kirby, said: "It's an energy drink, and it's a fun name. As soon as people look at the can, they smile."

He claims Cocaine is "350 percent stronger than Red Bull" but that people do not experience the "sugar crash" or jitters that he says some of the other energy drinks can produce.

 

[TATTRAT]

I think alot of people under estimate just how powerfull caffine is. In pure powder form, it can kill a horse with a small dose...as far as the name, probobly NOT the best marketing ploy.