Originally Posted by Gourmet Greg
It must be a question of temperament here. I don't mind his flogging the old worn out measures to deal with the recipe. I've been always convinced that ATK's methods look flawless, and were flawless the ones I personally tried.
Maybe some people are just annoyed by Kimble. I'm not. I like his "on TV" persona. I have no idea what he's like in RL.
I've always had an issue with hawkers promote their products by trashing the competition. Sort of like negative campaign advertising.
If ATK's/Cook's Illustrated's/Cook's Country's recipes are so good, they should be able to stand on their own. There is not need for the overacted insulting intro to their recipes. It cheapens their image and really pi$$es me off.