Does anyone else find the Cook's Illustrated website to be annoying?

[Andy M.]

It must be a question of temperament here. I don't mind his flogging the old worn out measures to deal with the recipe. I've been always convinced that ATK's methods look flawless, and were flawless the ones I personally tried.

Maybe some people are just annoyed by Kimble. I'm not. I like his "on TV" persona. I have no idea what he's like in RL.

I've always had an issue with hawkers promote their products by trashing the competition. Sort of like negative campaign advertising.

If ATK's/Cook's Illustrated's/Cook's Country's recipes are so good, they should be able to stand on their own. There is not need for the overacted insulting intro to their recipes. It cheapens their image and really pi$$es me off.

 

[Greg Who Cooks]

Kimble doesn't "trash the competition," he just points out weaknesses in the more commonly used recipes. They aren't naming specific competitors, chefs, cookbooks or anything like that. He just points out where traditional recipes need improvement.

Please define "the competition" if you feel they've been impugned.