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Old 06-14-2012, 07:16 PM   #1
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Fake Chicken That Could Fool a Hen

Meat Substitutes Truly Tasty - ABC News

From link:

In San Francisco, where so many food trends start, fake chicken is flying out the door. At Whole Foods in the Haight-Ashbury, a week's supply of the new meat-substitute, called Beyond Meat, sold out in two days. Nor was that an isolated case. Other Whole Foods in the city are reporting the same phenomenon.

"We're a little taken aback," says the chain's Northern California coordinator for prepared foods, Mathew Mestemacher. "The response is overwhelming."

In Los Angeles, Ashley Wilson calls the fake fowl amazing. The 27-year old video editor says she has been eating vegan for three years and knows every meat substitute on the market. Complains she, "I've eaten a lot of fake meats, and you can always taste the science." This new one is different. "It's clean; there's no weird, processed taste." The texture, too, is correct: pulled apart, it's stringy—like chicken. She intends to recommend it to her meat-eating friends.

Ethan Brown, founder the company that makes the pseudo-chicken (both company and product are named Beyond Meat) says his technology can fabricate beef or pork or fish. "Chicken just happened to be our first product." He hopes his chicken will be the breakout product in a sleepy niche--meat alternatives. The $340 million market, according to research firm Mintel, is growing at 3 percent and 5 percent a year.

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Old 06-14-2012, 07:34 PM   #2
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Hmmm...I wonder if it would fool my hens...
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Old 06-14-2012, 10:59 PM   #3
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This type of stuff always reminds me of Soylent Green. . .
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Old 06-14-2012, 11:37 PM   #4
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Quote:
Originally Posted by TATTRAT View Post
This type of stuff always reminds me of Soylent Green. . .
I was an adult when I saw that for the first and only time. It scared me then and does the same now.
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Old 06-15-2012, 09:12 AM   #5
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I think they should delay selling this fake chicken until fake people are developed to eat it.
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Old 06-15-2012, 09:19 AM   #6
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I don't get why a person who opts not to eat meat would want to eat something that mimics meat? Like the texture? Like the taste? Don't like the idea of killing an animal?
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Old 06-15-2012, 09:19 AM   #7
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People are so against meat should not bother eating even fake meat.
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Old 06-15-2012, 01:21 PM   #8
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I think you misunderstand why people don't eat meat. Some of them believe that all animals are capable of suffering, that it's cruel to eat meat. Others believe that meat is bad for your health. Either way, "meat" made of vegetable sources would solve their problem.

However I don't agree with them. I like meat. I see no need for me a product that tastes exactly like meat (or chicken) when there's already a real product for that.
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Old 06-15-2012, 01:52 PM   #9
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I still want all the things I grew up eating, but my heart & mind disagree about what's right now. Some reasons are health related, some spiritual. It will be a lifelong struggle to MAKE my body do what I believe is right for myself in my own heart. So for me to have an alternative that gives me even a remote sense of familiarity in food is helpful in "peace of mind". I try. I fail. I try again. At least I try right?
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Old 06-15-2012, 02:06 PM   #10
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Laurie,

If your hens are intelligent like their Momma, then they shan´t be fooled !

Kind regards.
Margi.
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