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Old 11-03-2009, 12:11 PM   #1
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I need people who fit this persona

Hey guys, I am doing a school project related to the kitchen. And this specific category of consumers that has been advised for me to use.
These are the character traits:

- Most probably working WOMEN
- Earns about +-100k a year
- Loves to host parties (does the cooking)
- Up to date with trends and gadgets (in and out of the kitchen)

She is labelled as "The Goddess"

I really need to talk to people who resemble this persona and if you are or if you know some1 who i can talk to please let me know! This will be used as research for my school project and identities can be kept confidential upon request. So women only, and if they can hit as many of the traits the better. Really appreciate it if anyone can help.

Ben

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Old 11-03-2009, 12:17 PM   #2
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Sorry chelli. I only fit the category of working woman! Most of the folks I know wouldn't fit the others either! Hope you can find folks for your project though.
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Old 11-03-2009, 12:18 PM   #3
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Thanks!

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Originally Posted by jabbur View Post
Sorry chelli. I only fit the category of working woman! Most of the folks I know wouldn't fit the others either! Hope you can find folks for your project though.
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Old 11-03-2009, 12:19 PM   #4
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Go to a store with a good selection of magazines, get a couple of the more expensive food magazines, throw in a Glamour and Cosmo as well. That's probably where you will find that persona.
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Old 11-03-2009, 12:21 PM   #5
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Yeah, i need to physically talk to the person... do you mean going through those magazines will help me develop my persona? Basically, this persona was given to me to work on, so i need to find 'real' people who are similar to talk to.

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Go to a store with a good selection of magazines, get a couple of the more expensive food magazines, throw in a Glamour and Cosmo as well. That's probably where you will find that persona.
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Old 11-03-2009, 12:27 PM   #6
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Wow, thats a really narrow field. Maybe a boutique owner?
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Old 11-03-2009, 12:30 PM   #7
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I know, this is a particular companies target group that they explained that they sell too. Its a long shot posting on here, just trying to get as much as i can!

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Wow, thats a really narrow field. Maybe a boutique owner?
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Old 11-03-2009, 04:24 PM   #8
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I may fit into that persona... I don't earn over 100K a year though (not even close...LOL) so I'm not sure if that makes a difference for you. Anyway if I can help send me a private message.
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Old 11-03-2009, 04:40 PM   #9
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Chelli, what school are you attending? And what course is this for?

Forgive me, things must be different in the US because in Canada marketers are not allowed to ask such questions when they are doing their research. Is it different in the US?

I'm interested in what course this is for. You post often about your school and I'd like to know what you are studying.
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Old 11-03-2009, 04:47 PM   #10
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If you were in L.A. you would have no problem meeting women who fit this profile at any local Gelson's Market. :D
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