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Old 08-18-2006, 11:44 PM   #1
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I need your opinions please!

My husband and I are discussing whether the price of drinks make very much difference to our customers. Our tea is $ 1.29 our pop is $ 1.49...both have free refills. About half of our customers order a beverage on any given night. My husband feels like if we put a "special" on our tea at $ .99...many more would order it. My feeling is that some people order beverages when they go out...some people don't...lowering the price by $ .30 wouldn't mean a lot. So...as customers....what do you do? Would a "special" price intice you to order tea? Thanks so much! (I promise we won't fight over this no matter who wins....lol)

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Old 08-18-2006, 11:51 PM   #2
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For the small difference in price, I'd order the drink I like best.

If I don't like iced tea, the price wouldn't make a difference. If I did like it, I'd order it regardless of the price. If I'm indifferent about what I drink, the price might make a difference.
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Old 08-19-2006, 06:41 AM   #3
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Agree with Andy, we are not talkiing the wine list here where I definitely always look at the prices. But for tea, iced or hot, vs soda, the cost is not an issue.

Good luck, it will be interesting to see how this poll works out.
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Old 08-19-2006, 07:50 AM   #4
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I never look nor notice the price of drinks like tea, coffee, or sodas. If I want a soda I am going to get it regardless of the price anyway so it really doesn't matter at all to me. It is not like they are ever prices high enough that it would make me think twice about ordering it, unlike alcoholic drinks.
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Old 08-19-2006, 08:05 AM   #5
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I think your just going to end up loosing. I dont think the price matters like the others said.. all your going to do is that the customers that ARE paying 1.29 are now only payin .99 which means your loosing .30. So you would need to sell loads to make up the amount your loosing costing you more in product etc.

blah enough of a ramble :)
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Old 08-19-2006, 08:29 AM   #6
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I'll pay the larger price for an iced tea that tastes like tea, which I am sure yours does. I do get upset when I am given colored water,though. I agree with the others that most of us don't check the price of non-alcoholic drinks, when we are out.
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Old 08-19-2006, 08:35 AM   #7
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Lyndalou, I had written almost the same answer as you and deleted it. I suppose that is the reason I don't order tea when I eat out unless I know for sure it is good and has good strength. I've had some that by the time the ice was put in, it didn't look or taste at all like tea, like a tea bag in a barrel.The prices quoted wouldn't make a difference to me if the tea is good.
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Old 08-19-2006, 12:05 PM   #8
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Is there some reason that you want to sell more tea? In my restaurants we price the fountain beverages the same as the iced tea. We also have fresh squeezed lemonade and since the cost is higher we price it higher than soft drinks and iced tea. We never get customers commenting about the difference in prices between the iced tea and soft drinks. We have a different price for bottled beverages (Snapple and bottled water for instance).
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Old 08-19-2006, 12:26 PM   #9
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Iced tea is the only drink I order in restaurants, and only if it is fresh brewed.
I hate the instant kind. Price is not a factor when refills are free.
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Old 08-19-2006, 02:16 PM   #10
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When I order a beverage I order what I want to drink and don't think about the price. If people don't usually drink iced tea, they don't care what the price is - they arent' t going to drink it just because it's on special. No one seems to mind the price of a beverage, They order what they drink. You will lose out on a very profitable item if you lower the price.
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