Well If you like Sparkle Pick-A-Size paper towels they added more sheets per roll In order to do that though they took the 11" by 6.5" size paper towels down to 11" by 6.0"
There are few brands I'm picky about but I'll only use Viva pick a size paper towels. I also use them for napkins, and I like that they are soft.
I refuse to be shamed for using paper products by the way.
Every brand has a pick-a-size option, now. I use washable rags/cloths for most things, so I use very few paper towels. I use the pick-a-size, and usually pick small. I don't car about the brand. What ever is on sale the day I buy them.