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Old 04-07-2014, 07:58 PM   #1
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KFC parent Yum Brands quietly launches new chicken restaurant

Yum Targets Chick-fil-A With Chicken Concept Store in Texas | News - Advertising Age

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The "last true chicken sandwich" is about to hit the market.

Yum Brands is quietly testing a concept called Super Chix using that claim beginning this month. The test, confined to a single store in Arlington, Texas, has a limited menu composed of a chicken sandwich, chicken tenders, fries, drinks and frozen custard, according to its website.

Two things in particular stand out about the concept: Nowhere does it reference that the concept is from the owner of KFC, and, second, its premium offering seems like a strike against Chick-fil-A.

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Old 04-07-2014, 08:06 PM   #2
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Did they happen to mention how they feel about same sex marriage?
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Old 04-07-2014, 09:03 PM   #3
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The article I read stated that they do not intend to market this concept in the US, but outside the US only.
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Old 04-07-2014, 09:16 PM   #4
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It looks like they aren't sharing the Colonel's secret herbs and spices recipe. And No Biscuits either.

Super Chix ™ - Menu
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Old 04-08-2014, 05:42 PM   #5
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The article I read stated that they do not intend to market this concept in the US, but outside the US only.

But the first location is in the USA though.
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Old 04-09-2014, 08:47 AM   #6
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But the first location is in the USA though.

Yes, but what I read said it was just a test site. Only time will tell if they expand it. Probably depends on how it takes off. I was never big on KFC, and I like Chic Fil A even less. I only like roasted chicken or sometimes grilled, but never fried unless I pull off all the coating, and why even buy it if you're going to do that.
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Old 04-09-2014, 09:37 AM   #7
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KFC has had grilled chicken for several years. It's not bad.
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Old 04-09-2014, 11:52 AM   #8
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KFC has had grilled chicken for several years. It's not bad.

Just not as good as mine!
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Old 04-09-2014, 01:28 PM   #9
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Yes, but what I read said it was just a test site. Only time will tell if they expand it. Probably depends on how it takes off. I was never big on KFC, and I like Chic Fil A even less. I only like roasted chicken or sometimes grilled, but never fried unless I pull off all the coating, and why even buy it if you're going to do that.
In the 1960s over here the trendy sophisticates ate "Chicken Maryland" which was a lump of chicken deep fried in a breadcrumb coating. It was really nice (to my teenage unsophisticated palate). Years later I came across KFC and expected it to be similar to and as delicious as Chicken Maryland. What a disappointment!

I gather from reading between the lines here and elsewhere that KFC, McDonalds, Burger King are all loads better in the USA than over here. They tend to be the places you go to when you need a break when driving on the motorways or when the children are whining, not the place to go when you want an interesting, well cooked meal. DD&D on Food Network has been a revelation as far as "fast food" restaurants are concerned.
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Old 04-09-2014, 01:52 PM   #10
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Just not as good as mine!
Fast food is usually not as good as homemade (depends on who's cooking ). Just wanted to let you know they do have grilled.
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