McDonald's shuffles US menu in value makeover | Reuters
McDonald's Corp restaurants in the United States will be tweaking and expanding their promoted value-priced items later this month as many diners remain strapped for cash and the world's biggest hamburger chain works to increase its lead over rivals.
McDonald's will change national advertising for its Dollar Menu, removing small drinks and small french fries and replacing those items with fresh baked cookies and ice cream cones, Neil Golden, chief marketing officer for McDonald's USA, told Reuters in an interview.
Restaurant operators, who bear more of the brunt of higher food costs, often follow suit.
On March 26, McDonald's also will debut an "Extra Value Menu".
That menu will include 20-piece chicken McNuggets, double cheeseburgers, chicken snack wraps, Angus snack wraps, medium iced coffees and snack-sized McFlurries, plus up to four regional options, that were previously listed elsewhere on its menu.