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Old 04-26-2013, 01:00 PM   #1201
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Quote:
Originally Posted by GotGarlic View Post
I use Ad-Aware to keep an electronic eye out for stuff I don't want to install. I use the free version. Ad-Aware Free Antivirus and Antispyware by Lavasoft | Protection from Virus, Spyware & Malware | Top Internet Security for Windows
I really should install it again. I don't remember why I quit using it. I think I don't have it on my desktop machine at the moment. Thanks for the reminder.
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Old 04-26-2013, 10:18 PM   #1202
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Today my petty vent is this:

Hyundai Motor Suicide Ad Draws Ire for S. Korean Company - Yahoo! Finance

Hyundai Motor Suicide Ad Draws Ire for S. Korean Company

Hyundai Motor Suicide Ad Draws Ire for S. Korean Company



  • Reuters - A visitor walks past a Hyundai Motor logo at a Hyundai dealership in Seoul April 25, 2013. REUTERS/Kim Hong-Ji


SEOUL (Reuters) - South Korean automaker Hyundai Motor Co has been forced to apologise for an advertisement that sought to promote the zero carbon emissions of one of its cars by featuring a man failing to commit suicide using a hose attached to the exhaust.
The ad debacle is the latest to hit the carmaker, the world's fifth largest by sales when combined with its Kia Motors affiliate, after it exaggerated fuel performance figures in the United States, and announced a large-scale vehicle recall this month.
A still from the ad (Hyundai / YouTube)The South Korean company scrambled to limit the damage from the advertisement, which was pulled.

It was made by the European unit of Innocean Worldwide Corp, an in-house advertising firm that is 40 percent owned by Chung Sung-yi, a daughter of Hyundai Motor Group chairman Chung Mong-koo.
Hyundai Motor and Innocean said they "deeply and sincerely apologize for any offense or distress" that the posting of the "viral film", aimed at European and a U.S. audience, may have caused.
The YouTube ad for Hyundai's hydrogen-powered car ix35 featured a middle-aged man attempting to commit suicide by sitting in his car with a hose connected to its exhaust pipe feeding into the car's interior.
He failed to kill himself because the car had "100 percent water emissions," according to the advert.
Holly Brockwell, who identified herself as a digital copywriter in London, wrote on her blog that she felt "sick" after watching the advert, saying her father had committed suicide when she was a child.
"I understand better than most people the need to do... something talkable, even something outrageous to get those all-important viewing figures. What I don't understand is why a group of strangers have just brought me to tears in order to sell me a car," she said in an open letter to Hyundai and Innocean.
"My dad never drove a Hyundai. Thanks to you, neither will I."
Hyundai, led by chairman Chung Mong-koo has transformed itself from butt of jokes to a company which has aspirations to match Germany's Volkswagen AG as it seeks to shed its value-for-money image and move upmarket.
Hyundai's crossover ix35 car which is sold as the Tucson in the United States will go on sale in Europe by 2015 as the company seeks to leap-frog its competition in the eco-friendly car segment.
Hyundai is not the only carmaker to have run into trouble over its advertisements. Last month, U.S. automaker Ford Motor Co came under fire for sexist adverts in India, prompting an apology from Ford India and dismissal of employees at an Indian unit of advertising group WPP.
(Editing by David Chance and Daniel Magnowski)





Sometimes I wonder what these people are smoking. Advertising has gotten too far out there these days .. and this is beyond words for me.
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Old 04-26-2013, 10:27 PM   #1203
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Some advertisers push the envelope of good taste for profit others do it to make a political point.

This kind of garbage does nothing to entice me to buy or consider another viewpoint.

It simply turns me off.
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Old 04-26-2013, 10:30 PM   #1204
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That is awful!!

Bad advertising

What is wrong with these people!
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Old 04-26-2013, 10:32 PM   #1205
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How does anyone not see that ad as insensitive and tasteless.
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Old 04-26-2013, 10:38 PM   #1206
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They pulled it, and it never got to the US as far as ads.
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Old 04-26-2013, 10:39 PM   #1207
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What corporate marketing exec signed off on it to begin with?
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Old 04-26-2013, 10:54 PM   #1208
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Apparently, it was shown in Korea (not anywhere else), and they realized how tasteless it was. I think I saw that an apology was issued.
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Old 04-27-2013, 01:13 AM   #1209
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I just got a Sonata. First cool car after driving two different Dodge Caravans over the last 16 years. This stoopid ad just sucked a little of the fun out of my car. Thanks a lot MrsLMB.

Advertising has always been about grabbing your attention. I took a couple advert classes back in the early 1970s. Created a print ad that was a bit of a shocker back in the day. I would have been so embarrassed if anything would have come of it but getting them used wasn't the goal, getting a good grade was. Prof loved it-I got an A in the class. I retrospect it wasn't that good... If pushing the envelope results in sales, many companies consider it a win. However, they need to realize there is a line they need to pay attention to.
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Old 04-27-2013, 02:07 AM   #1210
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At least they pulled it...one good move I guess
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