Originally Posted by pacanis
...I guess it's is more to show the owner's devotion than to draw in customers who think they will get a free mattress.
Gives you something to root for though.
In order to understand the special offer the furniture store ran and why, you have to understand the sports fan in Massachusetts. Baseball, above all other sports, is a notch or two above politics and religion in importance to MA sports fans. The word fan, short for fanatic, accurately describes us.
A Red Sox fan starts every season knowing their team will win it all and that the Yankees are the Evil Empire. The fans are knowledgeable and go to all the games. Fenway park is always full.
Last year, the same store ran a similar promotion and paid out over $20 million to happy customers. This year is a logical progression.
It's not at all about the store's owner showing his devotion to the team, it's about taking advantage of the team's popularity to run a profitable promotion and gain untold visibility for his store - Jordan's Furniture.
It's a great deal. The store buys an insurance policy to pay out the winnings, leaving the owner free to root for his team.
By the way, Jordan's Furniture, the official furniture store of the Boston Red Sox, is owned by Warren Buffet, one of the richest men in the world. He lives in Cleveland.
By the way, GB, you will have to pass a quiz on the Red Sox and their season to get your check when they win.