James, I have a similar issue with ATK's product reviews. My issue is that they pick say 10 or 12 similar items and review them against each other. If i am unfamiliar with the product then it gives me a good baseline to get some more info and a direction to go in, but I have found that when I am am familiar with the product then often times my choice is not even listed among their choices. So I am getting info that says that product X is better than Y so buy X, but if they gave me more information then I would possibly find out that product Z, which they did not even mention, is even better for me than X or Y. It is almost like they pick the ones they want to review and pretend like no others exist outside of what they chose to pick.