"This is a steamer and it doesn't come with this," says Richard.
That sentence tells me that David set him up for the dinner flambe routine.
Pretty silly and maybe not such a good idea from a marketing standpoint. If it was a joke, there may be those who view it as a malfunction and not buy it. In that case, shame on David.
I didn't see the particular program, so have no way of knowing if it was revealed whether or not it was real or farce.
"As a girl I had zero interest in the stove." - Julia Child
This is real inspiration. Look what Julia became!