I will have to agree with a "corporate money maker". It's basically any other ordinary day that's been commercialized. Everyday should be a day to express genuine love towards our loved ones and no roses, chocolates, or diamonds have to be present. That's only my opinion. Although I do believe that I can take advantage of this day to make my friends and family smile with a special, sweet treat.
If you have much, give of your wealth. If you have little, give of your heart. - Arab proverb