Ahh, so the oils come out of it in the grinding process and makes it spreadable. I may have to go back up to Whole Foods and check it out, sounds good.
Give it a try. I love the stuff because it's just peanuts. It's a little drier than in the jar because there is no added oil, but if you slather it on warm waffles, or French Toast it melts beautifully. Now I gotta go make waffles.