I just saw this at Sam's Club today, and tried a sample (well, two, but anyways . . . .). It was quite tasty. This was smoked with apple wood.
Isn't the curing of the pork belly the difference between bacon and pancetta? Would this arguably be pancetta then?
I ask mainly because looking for pancetta here seems to be a lost cause. Bacon all over the place, which I know can usually be substituted, but I want to try the real thing (pancetta).