Just got one in the mail and almost threw it out simply because I hardly watch TV. For some reason I opened it and it includes a crisp, one dollar bill! Jackpot! Not huge by any means but a buck is a buck! Just a heads up in case you decide to toss the Nielsen Diary! :D
When I used to live at home I would just take junk mail and throw it our without ever opening it. Why waste my time? Mom said you never know what will be inside. What if there is money? Please Ma, they would never do that. Well even though I thought she was crazy, I did get into the habit of always opening every piece of mail before trashing it.