Hobart makes the retailer agree not to discount their products below a certain price. A number of manufacturers do this. You often get discount coupons from a store and in the fine print it says, "Does not include: Hobart, Henckels, Wusthof, Krup", etc.
Why? Probably so their products can be viewed as the best of the best. So good they never need to be discounted to sell.
"If you want to make an apple pie from scratch, you must first create the universe." -Carl Sagan