It also helps to know what some of the other "well-known" chefs are doing in their restaurants. Not only that, but since we change our menu about once a month, as product availability changes, my boss needs "inspiration". Since I work at a country club, we want to impress our members, so he looks for the really "gourmet" dishes as well as exotic stuff with lots of flavor and eye candy.
My boss actually took the Rueben sandwich OFF the menu for the summer, to force the member to eat something else and try other things. Most of the members would order a Rueben sandwich after they came off the course, and never get anything else.
Peace, Love, and Vegetable Rights!
Eat Meat and Save the Plants!