I'm a Swede, who cant drink coffee. Yeah that is messed up for being a Swede, our social life revolves around coffee. My Scottish husband drinks coffee, like a Swede now, he used to drink instant, he refuses now a day and his parents used to drink instant and we are now sending coffee from Sweden to them.
Instant exist here in Sweden but it isnt as popular as ground coffee, people like making a pot in the morning and drinking it all before work. Yes, starting your day with 1- 2 cup of coffee is normal here.
For the love of Cheese!