I don't understand the attraction of going shopping at Trader Joes. It's a trip to a groccery store, not a pilgrimage to Mecca!
The first time I ever heard of Trader Joes was when I first moved to California in 1979. At that time they were advertised in tiny ads in the Classified section of the LA Times as Trader Joe and Pronto. All of a sudden they exploded as Trader Joes. I refused to shop there for many years, until they explained what they did with Pronto. Did he die, sell his share, did they take advantage of him because he was Native American, or did they just kick him to the curb like Sears did with Roebuck?