I spotted this new for May 2017 only item at a local grocery store. Could be found at CVS though.
Yes folks this is supposed to be a desert type chip.
I can certainly taste the cinnamon more than the sugar flavor.
NOW on the back of the bag they say use this with a bowl of ice cream. They show an image of a bowl with a few chips in it, vanilla ice cream, and caramel sauce.
I tried a couple chips with a bit of vanilla ice cream and I say I liked the chips even more.
As a stand alone chip I give this flavor a minor thumbs up.
Add it with some vanilla ice cream though and I give it a medium sized thumbs up.