The kibbie I have had was made with cooked beef or lamb. I think it is much different than meatloaf though, especially in consistency.
I have had raw lamb that looks similar to the picture above, but it was much or pink than brown. A little taste did not bother me, but the texture was a little hard for me to take. I would not be able to eat it as a main course. My father felt the same way. Unfortunately for him that is what he ordered for his meal. I just took a taste of his