Burger King and Beer....

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The plan seems solid, and well thought out...testing the waters as they go. Launching them in venues with naturally occuring high pedestrian traffic (airports, train stations, casinos, shopping malls, etc) is right on the money, and suited to the concept. Whether the idea will cross-over to the drive-in/dine-in side of the business is questionable...at this point. It will be fun to watch.
 
"Burgers are better at Hungry Jacks!" (Which is the name of Burger King here.) Can't see the concept catching on very quickly in this market, and if so, in very limited locations - unless it becomes HUGE everywhere else.
 
Sometimes I have a craving for a Whopper but if I was out and about and looking for lunch, I don;t think I'd choose a Whopper and a beer over some other options.
 
Only real advantage is drive thru. The Aussie Burger is good but if I was prepared to get out of the car on those occasions, I too would choose something else. But if I want to stay in the car, then HJ's have it, although Red Rooster now does snack cups of salt and pepper squid or crumbed prawns on drive thru which does give HJ's some competition in my eyes. Maccas suck - except for their sundaes.
 
Wouldn't ever make it to Australia either. In WA, we only allowed bottle shops to open on a Sunday last year. Up til then, we had really strict liquor licensing laws. They have now relaxed them but have made the regs so complicated that nobody seems to have been successful in being able to utilise them! Lots of places in WA have alcohol bans in place as well.
 
Here it is PanchoHambre...

Mr. Klein said it isn't "unthinkable" that Burger King would offer beer at the Whopper Bars, particularly in some overseas markets where it already sells alcohol. "But it's premature to make any assumptions regarding the U.S. prospects," he said.
 
We had beer at Mcdonalds while we were in France... I was so surprised to see it on the menu. I was happy that it was there but... it seemed so out of place.
 
I want my whopper angry and super super spicy.

I will take mine with a habanero mash for the sauce:cool::chef:
 
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