You should buy natural peanut butter to get all the health benefits of peanut butter without all the additional junk the major manufactureres put into it to make it cheaper, such as sugar, or high fructose corn syrup, and hydrogenated vegetable oil. Laura Scudder makes an excellent natural peanut butter, or if you have a Safeway or equivalent (Von's Dominick's, Randall's Thom Thumb, Genuardi's, Pavillion's, Carr's) nearby, their Safeway brand natural peanut butter is excellent. Unless the ingredients are limited to peanuts and salt, it's not natural. It may taste a bit different to you at first because there's no sugar added, but after a couple of jars, if you taste JifF or Skippy or Peter Pan, you will wonder how you ever ate that junk.