The $12 McDonald's burger from Switzerland.

[kleenex]

Is the $12 McDonald's burger for real?

Switzerland. That's where the fast-food giant just rolled-out The Prime, a 6.3 ounce Swiss beef patty topped with "rustic mountain cheese," bacon, coleslaw, arugula and a special sauce.

The new burger, part of the fast-food giant's upscale "Signature" line-up in Switzerland, has some Swiss -- well-accustomed to overpaying for everything -- grumbling on the chain's Facebook page.

Since it cost so much it must be good