For a dozen years, the brick-and-mortar grocery store I've mainly used is Kroger.
- I like some of the "Private Selection" products a lot
- "Simple Truth" not so much
- "Home Sense" mostly okay
- "Amazon Basics" pretty good but I'm weaning myself from Amazon altogether.
But these are all based on the individual products that I have tried. My opinion; some suck, some don't. The more you know about a thing, the more you can trust your own opinion and experience. For stuff you don't know about, start with recommendations from folks you respect.